If you are selling something, regardless it is a product or even a service, that means you are in the business of selling a solution to a problem faced by a person who is likely to be your customer. By providing a solution to your customer, you are getting a reward in the form of monetary exchange. The amount is up to you to decide and negotiate with the customer.
However, selling a solution to your customer is pretty easy. We can break it down into 4 steps.
- SHOW
As the one who is selling the solution, you need to show to your potential customer, or as everyone likes to call it, prospect client, that you are in fact know how to solve their problem. Show them that you know and understand their problem.
So, to show it to them, you need to reach out to them. This is where marketing plays a big role in reaching out to your potential customer. Get their attention and show them what you’ve got.
- DEMONSTRATE
Now that you have got their attention, you need to demonstrate to them that you understand their problem and you know how to deal with this problem. Demonstrating is different than showing because demonstrating needs proof. You can not just say you know how to solve their problem; you need to demonstrate that you can, you have, and you will solve their problem if they let you.
This is where you need to convince your potential customer to become a customer.
- CONVINCE
Now, this is the hardest part. This process is what is often called conversion because you are converting a potential customer into a customer. Convincing takes time. It does not always work the first time. A customer needs to be reminded from time to time that you are providing the best solution for their problem. You will need every chance and material you need to make sure that they leap to hire you to solve their problem. This is where all of your content will be used. Use every video, picture, testimonial, or media that is available to convert them.
Ensure them that this is not just a cost for them to spend to solve a problem. Tell them that this is an investment in the long run. Get them to trust you in your skills and abilities to deliver the solution.
- DELIVER
This is the most important part of the whole process: doing the actual work. You need to deliver the job/solution/product as best as you can for what you are paid. Do not cut corners where it does not need to. Get it done in a timely manner as promised, and execute it well. By actually delivering what you have promised, you are ensuring that your client is getting satisfied for what they have invested in.
A satisfied customer will likely return to you to repeat the process or, even better, recommend you to their family and friends. Recommendation or word of mouth is the best kind of marketing that you could have because your customer is doing the marketing for you. They are the ambassador of your service or product.
Showing the solution to your customer will not risk your business losing customer
The only thing that will happen by doing that is attracting more customers to your business.
and remember;
Trust is priceless. Gaining trust means gaining loyalty.